WTF! Fashion outfit uses models having SEX in graphic ads campaign

A Trendy fashion firm has taken fashion advert to whole new level.

The firm shocked people by using pictures of models having sex for an advertising campaign. Nothing about the shoot was faked, with the actual couples getting down and dirty as the cameras snapped.

The website for the designers' line shows eight couples – both straight and gay – having sex on white bed sheets.

The pictures were taken by Heji Shin – famed for photographing Cher and Miley Cyrus.

And while the images have been pixellated on their most graphic areas, they still leave nothing to the imagination.

Not surprisingly, the photos shocked a few netizens, who were surprised at the explicitness of the campaign.

But many of the brand's Instagram fans were hugely supportive, calling the pictures "beautiful" and "amazing".
This is not the first time an ad campaign has caused a stir online.
These are some of the sexiest advertisements that were ever produced to promote products.

Eckhaus and Latta may have even gone further with the original photos, which were apparently posted un-pixellated.